Great mobile thinking takes into account the special things you can do on a mobile device. Content strategy for the web sets the stage for content strategy to be implemented for any company by helping individuals to understand what it is, why it is important, how it can be created, who is involved, how it is managed, etc. Content strategy is boring and thats ok brain traffic. This is a great resource, particularly if you have already been practicing content strategy cs.
For the social media marketer struggling to develop a clear strategy, schaefers social media explained is the book for you. And ultimately, you planned to create that content. Written by a team at nokia, some of the examples in the book are dated, but the core issues the book addresses remain important. Scott kubie is the lead content strategist here at brain traffic and the author of writing for designers from a book apart. You dont get to decide which platform or device your customers use to access your content. In this slim, musthave tome from the a book apart library, author erin kissane breaks down the ins and outs of content strategy in a remarkably clear and accessible way. Content strategy for the web is the industrys goto handbook for creating and executing successful content strategies. Two years ago, there wasnt much out there about content strategy.
How to set up an effective content marketing strategy so youve probably heard that content is king. The content strategy toolkit is a great resource for helping you to align stakeholders and take control of your content. You have the elements of content strategy to light your way. In content strategy, there is no playbook of generic strategies you can pick from to. Neil patel, gary vee, the millennials at the office and on the internet, and everyone in between have been singing the praises of the almighty content for years. The writing is professional, engaging, and uses the right amount of humour to keep things lively.
We are delighted to present an excerpt of the elements of content strategy by erin kissane a book apart, 2011, published today. She cohosts a responsive web design podcast with ethan marcotte, and her first book, content strategy for mobile, was published in 2012 by a book apart. Use modified usertesting techniques to evaluate whether your content meets users needs and expectations. Karen mcgrane plays nicely in the content strategy, information architecture, and interaction design sandboxes. Content strategy is the discipline responsible for satisfying business requirements through content creation and distribution. The related a book apart brief books for people who design, write, and code is also an excellent source of content strategy intelligence and advice. It is also unique in tying together the complementary roles of metadata and interaction design.
The elements of content strategy brief books for people who. Content strategy for the web, kristina halvorson the industry standard primer clout. Feb 11, 2014 10 must reads for content creation and strategy. Keep an eye out for the march 8 release of erin kissanes brilliant the elements of content strategy from a book apart. Kristina halvorson is the ceo and founder of brain traffic a content strategy consultancy. In his presentation at the an event apart in chicago il, jared spool walked through the importance of content and user experience for businesses.
The elements of content strategy brief books for people who make websites, no. Kissanes book helped me to pull those two texts together. The elements of content strategy by erin kissane a book apart. Our ebooks support kindle, ibooks, nook and most other readers and devices. A complete guide for your usergenerated content strategy. Ensuring that you have useful and usable content, that is well structured, and easily found is vital to improving the user experience of a website. Information management, internet, usercomputer interface, content analysis. Supplemental resources for the ux careers handbook chapter 11 content strategy section books, organizations, job title trends, salary data. Appropriate in its method of delivery, in its style and structure, and above all in its substance. One such system was created by kristina halvorson from the content strategy agency, brain traffic, and proposed in her book, content strategy for the web. The beginners guide to blogging and content strategy. Erin kissanes book, as a primer on content strategy, will provide you with a short history of the field, the kinds of skillsets that are adjacent to content strategy, the kinds of work that content strategists do, and the kinds of pitfalls to look out for as a content strategist. Content strategy focuses on the planning, creation, delivery, and governance of content.
My new book, the elements of content strategy, was published in march of 2011 by a book apart. Or they think their website or business is small enough that a goal written on the back of an envelope is all they need to create successful content for the long haul. Karen consults in content strategy, user experience, and information architecture. Resources the elements of content strategy a book apart. Til then, make do with my book, content strategy for the.
Schaefer is an acclaimed author, educator and marketing consultant who shares foundational strategies behind success on social media as well as a path to discovering and defining your organizations social media. The elements of content strategy brief books for people. Its editorial team put together a series of posts featuring users who had done interesting things in. The term has been particularly common in web development since the late 1990s. Content strategy is the practice of determining what each of those things means for your projectand how to get there from where you are now. Kristina has also been a featured speaker at web 2. About a book apart we cover the emerging and essential topics in web design and development with style, clarity, and above all, brevity. These patterns are the essence of content strategy. Content strategy summit 2016 august 24august 25, 2016. The elements of content strategy brief books for people who make. Small screen and limited utility force us to put user needs first.
Erin kissane author of the elements of content strategy. A book apart, read the elements of content strategy book for free. But apart from help content, we rarely talk about the expanding world of web applications and the implications of user interface ui copy for our practice. Karen mcgrane you dont get to decide which platform or device your customers use to access your content. The first section of this book is organized around these fundamentals. Jun 30, 2016 what sets good content apart from the rest. To understand the full scope of what content strategy can doand to understand why it isnt just editing or another word for marketing, lets take a look at the professions that have laid the groundwork for our practice. We had brochures, annual reports, newsletters, posters, cards and a whole series of tangible realworld ephemera things we could touch and smell. Content strategy for the web by kristina halvorson and melissa rach foundational content strategy text that helps you understand how being user centered can fix your website woes writing for designers my book about how to get the writing done on digital projects and keep users in mind along the way. In it, i defined content strategy as the practice of planning for the creation, delivery, and governance of useful, usable content. Explore content strategys roots, and quickly learn not only how its done, but how you can do it well. Content strategy for the web by kristina halvorson and melissa rach foundational content strategy text that helps you understand how being usercentered can fix your website woes writing for designers my book about how to get the writing done on digital projects and keep users in mind along the way.
Dont let the user experience fall apart on the content page. If youre a seasoned professional or just getting started, meghans experience guides you through complex, challenging projects. Mobile isnt just smartphones, and it doesnt necessarily mean you are on the move. She is the author of content strategy for the web, the host of the 5by5 podcast content talks, and the f ounder of confab. Perfect for people who design, write, and codeand everyone in between. Your content strategy reading list for 2016 oho interactive. A book apart, brief books for people who design, write, and code. A lot depends on who you are and what sort of content strategy youre interested in.
Learn more about content strategy for the web the content strategy toolkit is the ultimate collection of everything you need to create and launch a content strategy. In content strategy, there is no playbook of generic strategies you can pick from to assemble a plan for your client or project. Preparing for a future where content is no longer stuck in websites, but orbits around users. This is a sample chapter from erin kissanes book the elements of content strategy. Sep 11, 2017 and the way you have a strategy for social media, digital marketing, and advertising, you need to have a welldefined strategy for your user generated content. What happens when people reach the web page that contains the information they seek. Content is appropriate for users when it helps them accomplish their goals. Content strategy for everything linkedin slideshare. The beginners guide to blogging and content strategy sites like take advantage of their troves of user in formation, and create useful content from it.
Taking the shift to mobile as a focus for improving content for everyone, she makes the case that you need make sure that your content works on mobile, and sooner rather than later. This brief guide explores content strategy s roots, and quickly and expertly demonstrates not only how its done, but how you can do it well. A book apart publishes highly detailed and meticulously edited examinations of single topics. This book is one of the few to look at content holistically, including user generated content.
The goal of every title in our catalog is to shed clear light on a tricky subject, and do it fastso you can get up to speed and back to work. We produce brief books of about 100 pagesthe perfect size in terms of subject depth and coverage for topics like html5, css3, content strategy, responsive web design, and more. The 21 best social media marketing books every strategist. Erin kissanes the elements of content strategy stands the test of time in. Then you evaluated content as a way to fulfill that need. Information management, internet, user computer interface, content analysis. Whether or not youre building services for these emerging technologies, structured content is now necessary to ensure the accuracy and integrity of your content across the evolving digital landscape. A solid content strategy is key to delivering a compelling user experience, whether its a small business website or an app with global reach. Aug 14, 2018 scott kubie is the lead content strategist here at brain traffic and the author of writing for designers from a book apart. Scott has focused on the content side of digital experiences since 2009, and was the first ux content strategist at wolfram research. Because content has so frequently demonstrated its potential to derail web projects, and because it is uniquely entangled with business strategy, it requires special attention. Karen mcgrane has helped businesses create better digital products through the power of user experience design and content strategy for the past twenty years. Assessing your usercentered content strategy brain traffic. Content strategy is the discipline responsible for satisfying business requirements through content creation and.
The truth is, without a strategy your content will never reach its full potential. Science of influential web content, colleen jones not just. Chapter 11 content strategy the ux careers handbook by. How to set up an effective content marketing strategy scripted. In 2010, she delivered the keynote address at the world.
Halvorsons system presents content strategy as a circle split in two main halves, content components on the left, and people components on the right. If a book apart hadnt been interested in this project, it wouldnt be happening. Content strategy is a young field, but it has evolved from professions that are anything but new. Keep your favorite beverage warm, and look great while you sip. Kristina halvorson author, content strategy for the web. You can read an excerpt at a list apart magazine, or buy it direct from the publisher in a beautiful paperback edition, as a set of drmf im a content strategist, editor, and writer. Content channel distribution strategy defines how and where content will be made available to users. Today, theres an everexpanding treasure trove of insightful, forwardlooking resources to refer to. Karen teaches design management in the mfa in interaction design program at the school of visual arts in manhattan.
Whether youre a designer, developer, content strategist, or anyone who creates user experiences, youll gain the practical knowledge to test where your designs might fail before you ship. And the way you have a strategy for social media, digital marketing, and advertising, you need to have a welldefined strategy for your usergenerated content. Instead, our discipline rests on a series of core principles about what makes content effectivewhat makes it work, what makes it good. Beyond all that, karen serves as vp of digital for the venture capital firm, ignite venture partners, and wrote content strategy for mobile and. She speaks about content strategy at conferences all over the world. However, formatting rules can vary widely between applications and fields of interest or study.
The series of a book apart volumes are always well worth reading, and karen mcgranes content strategy for mobile is especially worth your time. Written by a team at nokia, some of the examples in the book are dated. The classic writers handbook, this gives you the golden rule for writing and. Content not only includes the words on the page but also the images and multimedia that are used. Content strategy needs to get past its dark continent reputation, or live forevermore as the herebedragons squiggle on the edge of the user experience design. Complete beginners guide to interaction design ux booth. We cover the emerging and essential topics in web design and development with style, clarity, and above all, brevity. Voice user interfaces, smart software agents, and aipowered search are changing the way usersand computersinteract with content. If you both care about other peoplecolleagues, clients, end users.
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